Ireland's Love for Radio Persists: JNLR Results Revealed.

The latest JNLR/Ipsos audience figures released today shows that the Irish daily radio audience is at over 3.4 million listeners, growing by 69,000 listeners while 69% of 15 to 34 year-olds listen to radio every weekday.   

The JNLR/Ipsos report, covering the period July ‘23 to June ‘24 shows that Radio enjoys huge listenership with 90% of Irish adults and 86% of 15–34-year-olds listening to radio every week. 

The daily listenership levels are also hugely impressive with the daily weekday audience now at over 3.4 million, growing by 69,000 listeners compared to the previous survey covering the period Apr ‘23-Mar ‘24. Listenership for 15–34 year-olds also increased, with 69% of this age group listening every weekday, while daily weekday listening levels for 15-24 year olds is at 64%.  Listening levels to local and regional radio continues to be very strong with over 2.2 million adults listening to their local or regional station every single weekday. 

The ability to access content easily and the quality and popularity of Irish radio means that this latest JNLR shows that the average adult is listening to radio content for 4.1 hours each day. And the latest Irish Audio Report, released by Ipsos, which looks at total audio listening, shows that live radio dominates with a 74% share of total listening. Music streaming has a 12% share of listening while YouTube Music and Podcasts have a 7% and 3% share respectively.  

6.2% of all radio listening is now through a smart speaker while listening via a mobile device is at 3.2%. For the younger 15 to 34 age cohort, 8.3% of their listening is through a smart speaker and 8.6% through a mobile device. 

Source: JNLR/Ipsos 2024-2 July ’23 to June ‘24)/ Ipsos Irish Audio Report 2023.  

Ciaran Cunningham CEO Radiocentre Ireland said: 

“It is clear that radio listening is booming in Ireland and today’s figures are a great reminder that Irish radio is a central part of people’s lives with brilliant content being consumed by millions of listeners every single day. All parts of the Irish population, from young to old are listening to radio in huge numbers because it is a key part of Irish daily life. Advertisers recognise the power of the medium with the latest Radiocentre Ireland revenue figures showing that for the January to June period, revenue to Irish radio operators came to €77.9 million, up 2% on the same period last year.”