Creative Led Selling.
Course Aims
The aim of this course is to train salespeople and creatives in the “Creative Led Sell” method of selling radio and to support them in gaining a greater understanding of commercial radio creative and its possibilities. Often account managers try and sell packages and airtime before the creative element of the campaign has even been spoken about. By placing creative at the start of the process, client’s get excited by the messages you’ve created for them, and are therefore more ready and willing to buy the airtime campaigns you propose.
Course Brief
The course will cover the following:
- The Delivery Led Sell, and why you need to stop it.
- Package selling pit falls.
- Starting with the Brief.
- The Power of Creative Audio.
- Voiceovers, music and more.
- Next Level Creative; going beyond the single voice solution.
- Pitching Creative.
Who is this content for?
This training is aimed at both new and established radio salespeople and radio creatives.
Training Method
The course is delivered online via Zoom.
