Legal Aspects of Social Media.

This course will look at the use of social media by radio stations to :

• generate listener interaction with on-air programming, and
• source on-air and website content, is now ubiquitous in the radio broadcasting industry

In addition to this, the course is designed to raise participants awareness of :

• the legal risks and risk management protocols for using social media to generate listener interaction with on-air programming;
• the legal risks and risk management protocols for sourcing on-air and website content from social media;
• personal liability and responsibilities of station personnel for their activities on personal social media accounts; and
• the role, purpose and necessity for in-house social media policies in radio stations.