Digital for Radio Diploma 2018.

This programme aims to provide participants with an understanding of the digitial landscape in Ireland, how to create content for digital platforms, how to monitor digital content, how to monetise stations digtial real estate, how to create digital campaigns for radio, how to establish what social media platforms work best for the station and how to devise and implement a digital strategy in their stations.

Course Content

The course is comprised of the following modules:

Course Overview & Digital Media Landscape in Ireland

The Role of Digital Marketing in Radio

How to develop a Digital Marketing Strategy

Search Engine Optimisation

Consumer  behaviour  has  changed  over  the  years.  Today,  most  customers  return  to  the  internet  for  details,  product reviews  and  check  out  the  competition  before  making  the  final  decision  of  making  a  purchase.  This  workshop  is  designed  to  help  radio  practitioners  leverage  on  SEO  to  provide  clients  the  website  traffic  they  need  to  achieve  their  marketing  targets  and  improve  their  bottom  line. For more information click here.

Mobile Marketing

Content Marketing Strategy

Writing for the Web and Re-Purposing Content

Social Media Platforms - Part 1 & 2

Monetising your Digital Real Estate

Traditional and Digital Campaigns

Brand Journalism

Implementing your Digital Marketing Strategy

Participants can undertake the programme on a modular basis.  In order to successfully complete the programme participants must also complete the Digital Media and the Law modules within six months of completing the programme.  This module is run separately from this programme by Learning Waves on a regular basis.

Training Dates

Module	Time	Location	Date
Course Overview The Role of Digital Marketing in Radio Overview of the Digital Media Landscape in Ireland Developing a Digital Marketing Strategy (with Lorcan Kinsella & Joanne Sweeney Burke)	10am -5pm	Cork	11th October  2018
Search Engine Optimisation Mobile Marketing (with Lorcan Kinsella)	10am -5pm	Cork	18th October 2018
Content Marketing Strategy Writing for the Web and Re-purposing Content (with Joanne Sweeney Burke)	10am -5pm	Cork	25th October 2018
Digital Selling Monetising your Digital Real Estate (with Lorcan Kinsella) Traditional and Digital Campaigns (with Joanne Sweeney Burke)	10am-5pm	Cork	1st November 2018
Social Media Platforms - Part 1 (with Lorcan Kinsella)	10am-5pm	Cork	8th November 2018
Brand Journalism (with Joanne Sweeney Burke)	10am-5pm	Cork	15th November 2018
Social Media Platforms - Part 2 (with Lorcan Kinsella)	10am -5pm	Cork	22nd November 2018
Implementing your Digital Strategy & Project Presentation (with Lorcan Kinsella & Joanne Sweeney Burke)	10am-1pm	Cork	13th December 2018

 

Target Trainee Profile

All those working in the areas of content creation, publishing, marketing and selling on digital platforms.  The course is aimed at all levels of staff across the industry. 

Assessment & Certification

Digital for Radio Diploma certified by Learning Waves Skillnet through Learning Waves Radio Academy.

Trainer(s)

Lorcan Kinsella, Brand Nova Digital and Joanne Sweeney Burke, Digital Training Institute as lead trainers with industry experts also participating in the training programme.