AI in Media Marketing.
Course Aims
To understand how Artificial Intelligence (AI) can be used for marketing in radio stations, and what tools can equip teams for effective marketing output, including on-air content. Marketing is one of the most disrupted sectors by AI and rather than feeling displaced, radio professionals should embrace the opportunities this technology presents. Join us to unlock the potential of AI to enhance your storytelling and amplify your impact in the world of radio journalism.
Course Brief
In this workshop you will re-imagine your marketing workflows to scale social media, campaign copy, on-air promotions and more. You will:
- Understand how AI is disrupting marketing
- The marketing AI glossary of terms
- Frameworks for marketing prompting
- 5 essential AI tools for radio marketing
- AI for marketing case studies
- How to develop your own station’s AI marketing workflow
- Hands-on demonstrations
- Group tasks to practice new skills
Who is this content for?
This course is aimed at Station Managers, Programming Managers, Digital / Marketing Managers, Sales Managers, Social Media Managers, Digital Content Producers, Presenters, Producers, News & Editorial Staff
Training Method
This course will take place online via Zoom.
