Media Spend and Creativity in Ireland 2023.

In this session Garry Blair, head of Ad Intel at Nielsen will give an overview of media spend and creativity in Ireland in  2023. This will include a deep dive into each media type as well as looking at trends in category advertising during 2023. The session will also cover some early insights into digital audio spend which Neilsen Ireland began tracking in late 2023. Nielsen Ireland is the first Nielsen market globally to start tracking digital audio spend.