Taking a Great Brief.

This aim of this course is to train both new and experienced salespeople and creatives on how to take a great brief.  It all starts with the brief. A poor brief, written in minutes, will ultimately lead to a poor, underperforming radio advertising campaign. However, spend time on the brief, and you’ll not only unlock important client messages, but you’ll also build better rapport with your clients, and provide your creative team with the building blocks they need to create stand-out radio advertising.