Radio Sales 2025 - From Introduction to Closing the Sale.

The course covers the following modules:

Module 1 - What is Selling, An Introduction

• Current state of the radio market in Ireland
• Current state of the radio landscape for you?(Q and A and opportunity to share)
• What is selling
• Communication Skills
• Motiviation, attitude and enthusiasm
• Course Task - Put into action what you have learned from the session, before the next session.  Keep a blog/diary, ready to share examples.

This module will be delivered in-person with Hilary and Dave.

Module 2 - Prospecting and Making the Meeting

• Prospecting
• Why them, why now?
• Getting past the gatekeeper
• Technology - 'you should never need to make a cold call again'.

This module will be delivered online with Hilary.

Module 3 - The Creative Led Sell, Fact- Finding and Brief Taking

• The Creative Led Sell
• Fact-finding
• Brief taking

This module will be delivered in-person with Dave.

Module 4 - Presentation Techniques and the Hook

• Presenting with confidence
• Closing the Deal
• Difference between fact finding and brief taking
• The Hook and why your client needs one

This module will be delivered in-person with Hilary and Dave.

Module 5 - Objections, Negotiations and Closing Techniques

• Handling and Overcoming objections
• Audio as part of the media mix
• A client's eye view of the process

This module will be delivered online with Hilary.

Module 6 - Now the Hard Work Starts

• Keeping clients, growing spend
• Customer Service Commitment
• Selling in 2025
• Round-up of course content
• Presentation of Final Task

This module will be delivered in-person with Hilary and Dave.