Joanne Sweeney.
Digital Training Institute
Joanne Sweeney is a specialist digital communications consultant, trainer and author. A former broadcast journalist and PR practitioner, she supports professionals to belong in the Digital Age by sharpening their social media skills and helping them develop critical thinking in an online world.
She has been working with the commercial radio sector for six years and develops custom training on all things digital marketing, social media and online sales. Joanne works with journalists, presenters, station CEOs and sales teams to become confident and competent in the online world.
A three-time author, her third book Public Sector Marketing Pro (available for Kindle and Audiobook) has been described by former President Barack Obama’s Chief Digital Officer as "the handbook I needed when in the White House, it would have saved me years of learning by error."
She is the host of the award-winning Public Sector Marketing Show podcast and organiser of the Public Sector Digital Marketing Summit.
Joanne is an international speaker and takes to stages across the world including Radio Days Europe 2023 (Prague) and 2024 (Munich), Content Marketing World 2023 (Washington), EPP Group Youth Week 2023 (Brussels) and Meta Government Transformation Summit 2021.
Expertise
- Digital marketing strategy and consulting
- Social media strategy & training
- Digital and traditional PR
- Mobile video storytelling
- Crisis communications
- AI for Marketing
- Speech writing, media preparation
- Online leadership for senior management
- Digital analytics and reporting